New Mahindra Logan Commercials

Mahindra is finally doing something on the Logan Front!

2 New TVC (Television Commercials) will be on Air starting tomorrow:-

We have added them to the Blog for an EXCLUSIVE Preview

http://clublogan.com/new-logan-televison-commercials-hitting-screens-tomorrow/

I, personally find the campaign much better than the earlier ones! Focusing on the Core USP's rather than just talking about the whole Wide Body thing over and over again!

IT IS STILL A LOGAN
What is all this hype about ??? Renault and Mahindra have seen that a car from another country will not be accepted in India so they (LIKE DACIA) call it there own name ;;;;;MAHINDRA ;DACIA or whatever you are happy they are happy and NOTHING has changed ...........................Think about it .Its called marketing
Stu


Correct me if I am wrong ................I dare you .RULE one Comes into place
(for those who know what I mean)

Exactly Stuart, We all here agree that the Logan is a brilliant car. Fallen prey to poor Marketing and Approach. For now, they have started back with the New campaign to promote the car so it is good.
Prospective owners have to be impressed on to buying the car!

It is poor salemanship that has driven this brilliant car into the gutter
BUT its guys and Gals like us who know this is a good car with lots of potential
for those of you that trusted and bought the original LOGAN
dont worry you will have this car for years to come and if you need spare parts
I AM WILLING TO SEND THEM TO YOU
VIVA LA LOGAN

We actually are saying the same thing brother

The Ads are good. Surely could have been better.
I wish they had aired commercials like these and a few more about a year back instead of fooling around with Play Editions and other gimmicks.

M & R should both have kept their egos aside and focused on improving the scenario on the sales front.

Anyway. I am still hopeful of a moderate turnaround, unless Mahindra does a really bad goof up or gives up somewhere in between.

Yea.. Atleast something positive is good!

If they use this commercial in the Theaters too it will have a good and mass effect as it will be seen by more people and they will see it more patiently than on television.

BTW, Where are the Ads, i was told they were goin to hit the screens the next day!! Did anyone see them?

http://clublogan.com/logan-gets-desi/

Experts Love the New Logan Ads..

Clublogan.com wrote:

Experts love Logan?

While industry experts are unanimous on the opinion that the ‘desi’ card is a hit as Indians can easily identify with the behaviour portrayed in the TVCs, they express varied views beyond this point.

Sujay Nanavati, chief strategy officer, Percept H, says, “It’s a huge improvement over the previous Logan commercials. I love the simplicity and the no nonsense approach that the TVCs display. There is nothing dramatically new or different that the campaign tries to say, which is what is really working for it.”

He adds that though several brands have tried to adopt the ‘made for India’ angle, this campaign has managed to incorporate relevant consumer insights into the features in a memorable manner.

That guy was instrumental in the development of the marketing strategy for the Fortuner too!

Anand Mahindra wrote on a Social Networking Site -

Quote :

Was in a hospital this evening.1 young Sikh lady had delivered a baby.10 happy jt family mmbrs mobbing the visitors lounge.A new LOGAN?

Hope they continue with the marketing rigorously.

Thanx to the Greater Confidence in Parent company and the all new Campaign, Logan sales have more than doubled in comparison to last July!
Local Sales rose from 444 units last year to 752 this July and Exports rose from 100 to 450 this year!

Way to go right :-)

There you go, Sales of the Logan rose by 69%...
http://www.slideshare.net/MahindraAuto/mahindra-auto-sales-register-24-growth-in-july-2010-logan-sales-grow-by-69

Also a lot to do with THIS forum !!!! People do read this forum and they will have noticed that there are more positives than negatives with this car
I just hope that now it is finished in Europe that you will now get the extras you want for the same cheap price

I think sales might settle at around 1000 units pm. Similar or maybe a little lesser than what Ford Fiesta does.

Hi ,
My friend wants to buy logan dls with abs anyone interested can tell me theprice quote

What s the relevance of the sale here Subbubusk! Please do not post inappropriately.
Try posting in the right section..
Please post it in the Classifieds section - https://mahindralogan.forumotion.com/classifieds-f7/

oh well.. frankly i am surprised a little.. most of us here seems to have liked the campaign.. 2 months on and i personally stand by what my initial thoughts were .. this is a very ill conceived, poorly executed ad campaign.. the made for India ticket is catchy yes, but too stale to really work.. I am even more convinced today than ever before that Mahindra has no idea about customer segmentation.. I have still not understood who is their target audience? they have not funneled down to a customer centric business plan yet.. "have car, will sell" doesn't work in today's world.. i am still to meet one person who feels his "what is in it for me?" question answered by any Logan communication till date.. the stale approach of Mahindra on and for Logan is only bettered by HM for Ambassador..

I think besides everything else, they had one point to make.. that Logan is going nowhere and is here to stay. Which, in my opinion, has worked. People now know that all those clouds of uncertainty are now clear and if they like the car, they can go ahead without worrying about its future and its residual value.