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 Mahindra to relaunch 2 Logan variants w/o Renault Brand

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vsuprak
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PostSubject: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Wed Feb 09, 2011 2:13 pm

Original Article Link

NEW DELHI: It's going to be curtains down for French carmaker Renault at Mahindra dealerships as the two companies chart out independent plans after their divorce last year. As Renault prepares for its solo run in the Indian market, Mahindra also gears up to sell the Logan with a new name, sans the Renault tag and its diamond-shaped logo.

Mahindra and Renault had last year dissolved their JV - Mahindra Renault Pvt Ltd (MRPL) - after poor response to the no-frills Logan that had failed to enthuse the market and saw the two partners blame each other for the dismal performance. Mahindra bought out Renault's 49% equity in MRPL, gaining full control over the company.

"The transition will happen very soon," Mahindra's automotive sector president Pawan Goenka told TOI here. He said the Renault tag will be removed from Mahindra dealerships that were selling the Logan and had 'Renault' brand name inscribed on the outside. "There were around 150 dealerships that were having this joint branding (Mahindra and Renault). The Renault brand will now come down."

Importantly, the company is now working out an all-new effort for the Logan, the first and only product born out of the failed JV. "We are not entitled to continue with the Logan brand, as well as the name and diamond brand sign of Renault. Thus, we will be having a new branding for the car, and this will also happen very soon," Goenka said. Mahindra had been in-charge of the sales and distribution of the car from the beginning while the product know-how came from Renault's side.

Logan will now be Mahindra's first and solo product in the passenger car segment. The company has a two-pronged strategy for the car - developing a new re-styled version on the one hand, while also developing a new lower-price version of the model. Mahindra will reduce the length and other specifications of the car for the cheaper variant to fit it into the small car definition and to attract lower excise duty. Renault is also padding up for its new run. The company has decided to set up its own independent sales and distribution network. It plans to have 70 outlets by 2013
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Mahesh_Selvanathan
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Wed Feb 09, 2011 4:49 pm

Does this initative from Mahindra will affect the existing logan owners with respect to spare parts / service and so on...?
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sunil.varkey
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Thu Feb 10, 2011 2:13 pm

All this has been decided about one year back. I am sure it will affect the existing Logan owners because most of the customers are getting irresponsible services from mahindra at the moment. So we could not take mahindra's assurence regading the future service and availability of the spare parts. Already, they had faled to give better service to the existing customers.
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Fri Feb 11, 2011 12:27 am

Not sure about other service centers, but India garage at Chennai has been nominal. But Iam a NEWBIE..So I cannot comment much..
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Mon Feb 14, 2011 12:09 pm

Service so far has not been an issue to me. In jy 3 years of ownership, I do see areas where improvements are possible.But the guys have not disappointed me.

With the new changeover happening and mahindra gaining totoa control over the Logan, Service Experience is likely to come to Scorpio levels.

M&M did learn a lot from Renault, which would be sad to let go off.
Since differences between the companies have been dissolved with the separation of companies, routing of parts is likely to be smoother (Hopefully)
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Parag
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Mon Feb 14, 2011 1:27 pm

I beg to differ.
Service has been hopelessly and consistently poor.
No issue is resolved in one visit. Most of the times it takes three visits.
Reported problems on the job card have remained unattanded at times.
Workmanship has been pathetic. Re-assembly has always been a problem.
Panels with 5 clips go back with four clips. 4 screws go back as three screws. Rubber parts are liberally oiled. Not once has any panel been put back with proper alignment. The car comes back always with panel rattle after reassembly.

Diagnosis has been off too often. Parts not required to be changed have been changed.
Parts needed to be changed have not been changed. They call you for test drives, claiming the problem has ben resolved. And several test drives show the problem to be still persistent. This has happened at least twice.

I can go on and on with many horror stories of their workshop. I am not ranting off without reason. I have visited the workshop at least 15 times in the last 22 months. I have all the visits documented. I am in touch with their customer care head, Sanjoy Gupra, their internal audit head, Mr. Mario Nazareth, and the service in-charge of M&M at Pune.

I am still extremely happy with the Logan and abslutely love driving it. I have driven many other vehicles and prefer it over others.

However I can claim with good reason that SERVICE IS NOT PART OF M&M DNA.

Another goof-up and i won't shy away from going to court against them.
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Mon Feb 14, 2011 5:23 pm

Saw few images n the internet which will be the so called new Logan.
I feel the headlamps are turned upside down. the tail lamps seem very familiar and the front grill is a rip off from Renault Desire (new concept car)

Image courtesy Team-BHP


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sunil.varkey
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Wed Feb 16, 2011 5:46 pm

I think the picture shown here is entirely diffrent from Mahindra's plan.They will not use renault name and emblem for their car in future. The renault says that Mahindra will be responsible for the logan sold in India. However mahindra people are not giving the satisfied after sale service to existing customers.
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Fri Feb 18, 2011 6:29 pm

Mahindra is currently having many things on its hands. And losing should cannot be an option for them.

Caring for existing customers goes a long way in spreading the word of mouth for any future activity by the company.

I, so far have not been let down, barring very minor inconveniences. I am sure there are many who have had not so good experiences.

With the New Logan around the corner, it is high time Mahindra should assign the Logan (or the new name) a status similar to the Scorpio or the Xylo.
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sunil.varkey
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Fri Feb 18, 2011 8:45 pm

As per the withdrawl agreement, mahindra could not use the renault name and logo and even the logan name in their future car. Mahindra is solely responsible for for logan sold in the indian market. I have read from some journals that, renault is going to introduce their new models in Indian market.
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Fri Feb 18, 2011 9:43 pm

The front looks fine but the rear doesn't look good. Too many lines.
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martin245
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Sat Feb 19, 2011 1:46 am

It looks like a Wannabe Logan
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sAuMiL
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Wed Feb 23, 2011 2:59 pm

Hmm, for me, it looks good. But i have serious doubts about that being even close to the New Logan. That probably is a modified Logan or a concept vehicle by Renault somewhere overseas and should have nothing to do with the New car expected cause Renault will have NO say in Mahindra's re branding and designing process.

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sAuMiL
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PostSubject: Re: Mahindra to relaunch 2 Logan variants w/o Renault Brand   Wed Feb 23, 2011 3:01 pm

There you go..
http://irmaododecio.blogspot.com/2010/12/pitaco-digital-logan.html

Quote :
This time is two cents in Logan, tried to give an update based on a "probable" new standard of Renault ...
Forward've based it on the lines of the concept Dezire speculate where it will be the new standard for the French brand cars, the headlamp has an inverted trapezoidal shape, the fence surrounds the logo that isolates the center. The side has also undergone changes as the contour of the wheel box, which results in a crease that goes across the side doors at the bottom of a wide frieze.

The rear has changed considerably, the lid and turn over the flashlights invade them, this might raise the price of the car, but in return would leave you with a more elegant appearance. A small plastic adornments with the brand logo would be between the rear door and column C, a larger window would be strange because of the shape of the door. Remembering that it is only a proposal to redesign not a new car.

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