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 Mahindra Xylo at Rs 624,500

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Logan_loverinDelhi
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PostSubject: Mahindra Xylo at Rs 624,500   Tue Jan 13, 2009 3:36 pm

Mahindra & Mahindra Ltd,
market leader in utility vehicles, on Tuesday unveiled the eagerly
awaited Mahindra XYLO at its Nashik plant.The XYLO is perhaps
the most complete car with luxury comforts to enter the Indian market
with everything that today's sedans offer and much more. Available
at 57 select Mahindra dealerships in January and another 44 dealerships
from February, the base model of XYLO is priced at Rs 624,500."With
the launch of the Mahindra XYLO, the era of sedans is under serious
threat! The famed Mahindra DNA of 'tough & rugged' meets an
unprecedented level of sophistication and luxurious comfort in the
XYLO. The XYLO is the 'Great Indian Traveling Machine' and will
redefine the future of road travel in India," said Anand Mahindra, vice
chairman and managing director, Mahindra Group."The Mahindra
XYLO is perhaps the first vehicle in the country which has been
completely engineered around the customer. The powerful 2.49 litre
mEagle CRDe engine is fuel-efficient and delivers 112 bhp, allowing you
to literally fly from 0-60 kmph in just 5.8 seconds.Moreover,
the Mahindra XYLO offers class-defining lavish space all around such
that even a 6ft tall person can stretch in comfort on the 3rd
row seat. The XYLO offers an extraordinary level of luxurious comfort
at a very cost-effective price for prospective sedan buyers," said
Pawan Goenka, president, automotive sector, Mahindra & Mahindra.Xylo's unique features:

  • Flat bed front seats
  • Digital drive assist system
  • Foldable flight trays
  • Surround cool dual ACs
  • Captain Seats
XYLO
is available in four exciting variants and eight elegant shades
including Fiery Black, Mist Silver, Mint Green, Lucky Lilac, Gold
Shimmer, Toreador Red, Java Brown and Rocky Beige.All XYLO variants conform to stringent BS III emission norms.

http://www.rediff.com/money/2009/jan/13mahindra-xylo-at-rs-624500.htm
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Debasish
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Tue Jan 13, 2009 4:39 pm

go to the Xylo website, the car (MUV) looks great
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Tue Jan 13, 2009 5:08 pm

have obviously been there.. for the others..
www.mahindraxylo.co.in
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Wed Jan 14, 2009 2:12 am

Not just that it looks great, what worries me is that "How does a company launch a car not worrying about another car (read Logan) in a very similar price range".

This Sounds really worrying to me looking at Mahindra's handling of the Logan Mad

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Debasish
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Wed Jan 14, 2009 1:18 pm

Well Saumil, they are used to it, just spend some time at Mahindra workshops waiting for your Logan service, keep your eyes and ears open you would hear so many complaints about Scorpio, especially the engine, clutch etc. you would thank your stars that atleast the LOgan's engine is by Renault.
The Xylo looks good, graet concept but at the end of the day I would be glad, satisfied and relieved that we bought a Logan, not a Mahindra vehicle.
Also Xylo is not in direct competition with Logan, it is a Innova killer.
Your views - Surya . . .
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Wed Jan 14, 2009 2:49 pm

I agree with Debashish... but with the under trained service personnel dying to deliver on Logan and Scorpio, i really would shudder to think about the owners of Xylo trying to get the launch bugs attended to... i hope they too start a forum and we can start a cross sharing of thoughts.. in fact would love to get views of some Scorpions here as well.. I have a sinking feeling that all that we have been talking about are common to all Mahindra customers..
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Wed Jan 14, 2009 2:54 pm

Logan_lover could'nt agree more . . . The waiting period for service is definitely going to increase and also with it even more shoddy workmanship
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Wed Jan 14, 2009 9:06 pm

and let's not forget our completely confused workshop guys... poor guys dont even know what the cars are or what they mean to their poor ol' owners...lol!
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Fri Jan 16, 2009 1:08 am

Well saw a demo xylo car taking rounds near MG road in Bangalore, it did look awesome, waiting for more reviews on the same once people do a test drive
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Sat Jan 17, 2009 1:54 pm

The Xylo Exibitioned at the MIMS 09
I also got to take the test drive.
It sure is an impressive car.
My Views :-
-Lacks power when compared to a scorpio but INCREDIBLY Spacious even at the Last row of 3.
-Very well done interiors and nicely cushioned seats in the E8 i.e. the Top end version. Other models E2, E4, E6.
-All four bucket seats get Adjustable Armrests wic is a nice addon!

-I Love the Flatbed feature. Its actually not a real 'Feature' but well incorporated.
-I Guess only the base model comes with a 8 seater rest all are 7 seaters with 4 bucket seats.
-ABS and Airbags are Suspicious Misses but overall a great package!
-The Exteriors could have been better!





*last pic is frm the brouchure, not taken by me

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PostSubject: Re: Mahindra Xylo at Rs 624,500   Sun Jan 18, 2009 3:31 pm

looks like a typical Mahindra product.. there but not quite there...

the Sumo grande seems to have influenced the curves a bit... Very Happy.. i have a test drive lined up on 28th... let's see...
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Thu Apr 23, 2009 3:14 pm

hi guys.. finally managed to take a test drive .. i found the car VERY NICE.. in fact ,, VERY VERY NICE... the drive quality is much better than the Tata Safari but not as refined as a Qualis.. (i havent driven a Scorpio or Sumo Grande).. and the interiors are very thoughtfully done, comfortable and classy...

I found the OBC, integrated ICE, painted antenna for the radio, defogger, fog lamps, eltrical OVRM controls, individual AC controls for all seats and snack trays all very intelligent add ons.. but then most of these are available only in the top end which comes to you at 9.19 on road (Delhi)...

the engine is peppy yet much quiter than the TATA cousins.. the transmission is also decent, albeit with a disguised Jeep like feel to it..

there is a vibration noise that I heard at around 1500 RPM on all gears which the driver of the test vehicle says is a common problem and the repair part is not yet available in Delhi (whatever that means)...

overall.. a pleasant surprise.. I found teh Xylo a compact, handsome and thoughfully made deceptively mean machine..
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Thu Apr 23, 2009 10:41 pm

Debasish wrote:
.....Also Xylo is not in direct competition with Logan, it is a Innova killer.
Your views - Surya . . .

Though Mahindra said that "the era of sedans is over", "upgrade from your sedan" and stuff like that, the primary target was to move into the MPV segment, dominated by Innova.

Now then, why did Mahindra target sedans et'al?? confused

Well they knew thay had a killer price. So, it would definitely draw from Innova intenders and possibly include all sedan prospects for whom Innova was an aspirational vehicle.

Then why didnt they directly decare a head-on stragtegy??? Question
Because of the lack of confidence if the product could match up to the lvels of Innova. (Clearly evident in the warranty they offer. 50000km/2yrs on Xylo, compared to 100,000km/3ys on Innova).

If the product did prove to be good and acceptable by customers, you could always say at a later date that "We were very confiden of our Xylo since the beginning" and in case it did not, then you could say "we never targeted that segment"

If you see the 30 minute interview coverage of the team that worked on Xylo at Mahindra, during the show,one of the uality division head just slips his tongue, when quoting that they had clear instructions to match or better the NVH levels of Innova!!! tongue

I myself have test driven the xylo about 13 times till date.
And you can probably guess whom i'd vote for.
Though quality of features/materialsfeel in cbn is way too low, I really appreciate th fact that some manufacturer did take the initiative to bring in features hitherto unknown to the customer at this price range.

While the strategy did work for a launch campaign and initial sales, once the service and reliability of th vehicle come in discussions abut a year later, we will surely know. Competition is welcome It sets new benchmarks.

Atleast it moves you from Sleep to bounce
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Fri Apr 24, 2009 12:14 pm

mahindra profit margin on one xylo >>> mahindra profit margin on one logan
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PostSubject: Re: Mahindra Xylo at Rs 624,500   Fri Apr 24, 2009 5:23 pm

Well said Surya, My personal view also is that the fit and finish actually is competition only to a Sumo! No way to the Innova. Also, the vehicle, i guess lacks the punch to drive but its ok as it is built to a price!
What i dont understand is that when Mahindra is selling a (Mumbai) Logan 1.5 DLE @ 577801 and Xylo @ E2-
633,800
that is such a low difference in two DIFFERENT segment cars altogether! Either the Logan has to get cheap or the Xylo costly.

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PostSubject: Re: Mahindra Xylo at Rs 624,500   Fri Apr 24, 2009 7:05 pm

saumil, mahindra already said outgrow sedan.
so they want to sell xylo to prospective logan customers. too simple.

if i was a customer and willing to pay 5.8 or above for logan and if i was presented with xylo which would cost me some 50k more, certainly i would have been tempted. although i would not be able to take it in city as i am taking the logan but would definitley give it a thought as it can be nice on long drives.

now i believe our land is full of impulsive shoppers.

people see one + two free and end up buying though the first one may be covering cost of four actually.
people see rs. 5 off on a rs. 80 product and end up buying, thinking that they can use it later.

now if one really needs then it is a different story, but i have seen people ending up with a bill of 4k in hyper markets and their trolley loaded with all such promotional stuffs. wonder what do they actually do with all those stuff.

under such scenario and the way logan is presented by mahindra to prospects makes it worth believing that they might actually divert logan buyer to xylo.
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